The way the Ferrero Rocher has been crafted is very appealing especially because of the golden wrapper. Its main ingredients are sugar, milk chocolate, cocoa butter, skim milk powder, Ferrero mix marketing, vanillin, palm oil, wheat flour, low-fat cocoa powder, sodium bicarbonate, emulsifier and salt.
Ferrero was founded in the s in Italy by Piera and Pietro Ferrero in the form of a pastry shop. Ferrero Rocher is a Ferrero mix marketing product and hence is priced higher than the usual chocolates. Ferrero Rocher being a premium brand does not offer any discounts to the customers.
The company has 22 production plants across 5 continents and sells the chocolate to countries. The company employs Infolog GE and Skep Forecasting to strengthen and monitor its distribution network.
This hazelnut chocolate ball is coated with a thin wafer shell. Ferrero Rocher faces competition from companies like Lindt, Hershey, Cadbury and Nestle but inspite of being in a competitive market it prices itself apart from the rest which gives the brand a unique identity and puts it in the luxurious bracket.
Let us start the Ferrero Rocher Marketing Mix: The company sells it in boxes of the shape of Easter Bunny during Easter to convey the message. It is available in malls and big supermarkets where the people who visit are from that strata of the society which can afford luxury products.
Ferrero Rocher is the premium luxurious chocolate product of the Ferrero group which is usually given as a gift during special occasions. There is another coating of milk chocolate with bits of hazelnut in it on top of the wafer shell. Very few select retail outlets may sell these in upscale areas.
It targets the upper strata of the society. Ferrero Rocher is a prestige product and hence its availability is in select locations.
These tools enable it to account for delivery schedules, demand, production etc. The boxes which have been used so far have been of different shapes like bells, rectangles, pyramids etc.
Hence this completes the marketing mix of Ferrero Rocher. The chocolate is wrapped in golden color foil having the Ferrero Rocher sticker. The Ferrero Rocher chocolate is a ball which has a number of layers. The company advertises heavily on television in Italy. The marketing mix pricing strategy of Ferrero Rocher is thus a premium pricing strategy.
The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. The company recorded a turnover of Thus, they promote Ferrero Rocher aggressively during festive seasons as it is considered to be a very sophisticated gift.
They also use print media like newspapers and also traditional channels like billboards in some countries. The chocolate is available in different types of boxes.
The offering is in boxes which may contain 3,16,24,28,30 and 42 pieces. The company has its manufacturing plants in all the continents and has a total workforce of around employees. Ferrero Rocher is also available online on ecommerce platforms and discount deals can be obtained only through these depending upon the individual sellers.
All its factories are ISO certified which assures great quality. The prices may be slightly lower if purchased online as compared to the retail outlets. Bell shaped and pyramid shaped boxes are used for packaging it during Christmas.
It later transformed into a world-wide success because of its diverse products like Ferrero Rocher, Kinder Joy, Tic-Tac and Nutella which have been the favorites among the people ever since their inception.
Apart from this, there are other products in its marketing mix which are offered. Ferrero Rocher has separate Instagram and Facebook pages according to countries so that it caters to the festivals of those countries and puts up relevant posts in connection with those festivals.
The inner most is hazelnut chocolate which is in the form of a ball inside which there is a hazelnut. The ingredients for example hazelnuts and the others used are expensive which add to the cost of the product.Marketing plan of ferrero rocher.
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Download with Google Download with Facebook or download with email. Marketing plan of ferrero rocher. Download. Marketing plan of ferrero rocher. Uploaded by. Marketing Diary- Ferraro Rocher. For Later. save. Related. Info. Marketing Diary On Ferrero Rocher -Prof. Chandan Chatterjee Submitted By: Prachi Kedia Roll no: MBA (B) Batch: Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring 3/5(2).
Marketing mix – Here is the Marketing mix of Ferrero Rocher. SWOT analysis – Here is the SWOT analysis of Ferrero Rocher. Mission - “ To create unique products, developing innovative research and production processes as well as using our own technologies”.
ferrero group The Ferrero Group is present in 55 countries and Ferrero products are present and sold, directly or through authorised retailers, in more than countries belonging to the entire international community. Dissertations Gratuites portant sur Marketing Mix Groupe Ferrero pour les étudiants.
Utilisez nos documents pour vous aider à rédiger les vôtres. Marketing Mix of Ferrero Rocher analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Ferrero Rocher marketing mix explains the business & marketing strategies of the brand.Download